How to make your own packaging design speak? In today's materialistic society, a lot of brands and product packaging are attractive. Therefore how to make consumers recognize your products in the first time, how to make packaging speak, how to make packaging outstanding The "silent salesman" has become a big issue for manufacturers.

When packaging design meets the basic requirements of packaging, we should consider more about the content of the design. Pretent the  packaging design is a human body,  the expression of packaging design is human clothing, then the connotation of packaging design is human spiritual and cultural thinking. A person's costume can reflect his ideology and cultivation level, and packaging design can also reflect the different connotations of products, brands, and enterprises.

After giving the product a personalized personality, the packaging design also needs to reflect the connotation of the product brand. While designing packaging for the Xtep sports brand, we are pursuing a comfortable and trendy spirit for the positioning of the corporate brand, reflecting a company's "trend culture" and the slogan "Xtep's extraordinary feeling !!! Make sports special! !! "is a centralized summary of corporate culture and product brand connotation.

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